31 Jul '06

YouTube Mania

YouTube, the leading online video hub, announced last week that a hundred million videos are being watched per day on their site. Estimates suggest that this accounts for 60% of all video watched online and that it accounts for a … Read More

27 Jul '06

Fox Atomic

Fox, the American film giant is launching an entertainment and social networking site called Fox Atomic. Fox’s main motivation in doing this is not just to promote its upcoming films, but to generate advertising revenues via a large and tight … Read More

10 Jul '06

Statistical breakdown of online shared content

These stats are based on the only comprehensive survey that has been conducted on viral/shared media. Although the survey was conducted in the US and the results may be slightly different from the UK market, they still reflect universal trends … Read More

10 Jul '06

Kate Moss virals

Supermodel Kate Moss has become the new face of Agent Provocateur. The racy lingerie company is aiming to launch four virals which will be called ‘the four dreams of miss x’. Agent Provocateur is well known for its virals. Indeed, … Read More

20 Jun '06

Who ya gonna call?

New number, same great team. Reach us (for pennies!) on 0845 680 1220 for all your viral, buzz and ghost-busting needs

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19 Jun '06

Viral aspirations of JWT

The New York Times recently published an article stating that America’s oldest ad agency JWT has purchased all of the ad space on The Huffington Post homepage for one week.

JWT are using this ad space to showcase nine … Read More

16 Jun '06

Game On

A collaborative study conducted by Yahoo!, OMD Insight and Skive has revealed that advergames are becoming increasingly effective at boosting brand recognition.

The study – “Game On” – revealed that players of advergames are more likely to be affected … Read More

12 Jun '06

The invisible culture

Having waxed lyrical about the pros and cons of Content 2.0, one of the most interesting parts of the Content2.0 conference was the interview of real (yes, 100% GENUINE) young people – two kids (17 / 18ish) called Rory and … Read More

07 Jun '06


The Content 2.0 conference yesterday was a mixed bag of insight into the future of digital content (specifically user-generated content), online marketing and social networks. From a marketing perspective the event was pretty uninspiring, however from an insight into what … Read More

02 Jun '06

Bringing Viral Intelligence to your door

We’ve launched Rubber Republic’s monthly Viral Intelligence newsletters. As a specialist viral agency we’re constantly monitoring the viral and advertainment marketing landscape, and have created Viral Intelligence as a way of sharing this insight amongst industry friends.

Read Viral Intelligence … Read More