#HotOrNot is a collaborative campaign between ourselves, Prof Denise Baden (Green Stories Project), Bafta and Albert to understand how important it is to write sustainability into our stories and characters.
Across five weeks, we pitted two popular film/TV characters to go head-to-head on their climate credentials. Characters included James Bond v Jack Reacher, Homer v Lisa (The Simpsons) and Eleven (Stranger Things) v Eric (Sex Education).
Released weekly on social platforms, the graphics were designed to be fun gateways to discussions of the responsibility of writing the realities of the climate era into our fiction. Each post linked to Green Stories survey to get honest responses from the public.
Check out the posts below and let us know what you think here: http://bit.ly/433n71w