News

Kate Moss virals

Supermodel Kate Moss has become the new face of Agent Provocateur. The racy lingerie company is aiming to launch four virals which will be called ‘the four dreams of miss x’. Agent Provocateur is well known for its virals. Indeed, … Read More

Who ya gonna call?

New number, same great team. Reach us (for pennies!) on 0845 680 1220 for all your viral, buzz and ghost-busting needs

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Viral aspirations of JWT

The New York Times recently published an article stating that America’s oldest ad agency JWT has purchased all of the ad space on The Huffington Post homepage for one week.

JWT are using this ad space to showcase nine … Read More

Game On

A collaborative study conducted by Yahoo!, OMD Insight and Skive has revealed that advergames are becoming increasingly effective at boosting brand recognition.

The study – “Game On” – revealed that players of advergames are more likely to be affected … Read More

The invisible culture

Having waxed lyrical about the pros and cons of Content 2.0, one of the most interesting parts of the Content2.0 conference was the interview of real (yes, 100% GENUINE) young people – two kids (17 / 18ish) called Rory and … Read More

Thoughts2.0

The Content 2.0 conference yesterday was a mixed bag of insight into the future of digital content (specifically user-generated content), online marketing and social networks. From a marketing perspective the event was pretty uninspiring, however from an insight into what … Read More

Bringing Viral Intelligence to your door

We’ve launched Rubber Republic’s monthly Viral Intelligence newsletters. As a specialist viral agency we’re constantly monitoring the viral and advertainment marketing landscape, and have created Viral Intelligence as a way of sharing this insight amongst industry friends.

Read Viral Intelligence … Read More

The tipping point

On the 26th May US based comScore Networks released a press release about the state of online video use. comScore based their findings on results from their new service Video Metrix. The service measures user participation in both advertising and … Read More

Bebo turns up the heat on MySpace

Today’s announcement of Benchmark Capital’s £8 million investment in student networking site Bebo marks the start of the teen social networking turf wars.

Given the fickle nature of youth surfers it will be interesting to see how the social networking … Read More

Caught on, but not keeping up?

Here’s a very interesting article from Justin Kirby of DMC. A veteran in the scene, Justin paints a picture of the past present and future in the viral/connected marketing landscape and illustrates the fact that there is a growing divide … Read More