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02 Jun '06

Bringing Viral Intelligence to your door

We’ve launched Rubber Republic’s monthly Viral Intelligence newsletters. As a specialist viral agency we’re constantly monitoring the viral and advertainment marketing landscape, and have created Viral Intelligence as a way of sharing this insight amongst industry friends.

Read Viral Intelligence … Read More

01 Jun '06

The tipping point

On the 26th May US based comScore Networks released a press release about the state of online video use. comScore based their findings on results from their new service Video Metrix. The service measures user participation in both advertising and … Read More

24 May '06

Bebo turns up the heat on MySpace

Today’s announcement of Benchmark Capital’s £8 million investment in student networking site Bebo marks the start of the teen social networking turf wars.

Given the fickle nature of youth surfers it will be interesting to see how the social networking … Read More

19 May '06

Caught on, but not keeping up?

Here’s a very interesting article from Justin Kirby of DMC. A veteran in the scene, Justin paints a picture of the past present and future in the viral/connected marketing landscape and illustrates the fact that there is a growing divide … Read More

15 May '06

What not to do

Having delivered around 50 viral campaigns over the last five years, we’ve seen (and made) a fair few marketing mistakes on our way.

Based around this knowledge and know-how, we’ve developed a guide called “21 Common Mistakes” of what not … Read More

22 Mar '06

Dude Buzz

As part of our recruitment drive to find some talented young things to join the growing Rubber Republic team, we’ve launched a wee viral campaign involving our dear DudeCorp friends over at www.dudecorp.com.

To check out what you shouldn’t being … Read More

09 Mar '06

Rubber Republic up for NMA award

Rubber Republic, together with Principality Building Society, have been entered for a prestigious New Media Age award for their work together on their immensely successful Flick n Kick game.

Fingers crossed to see if we come away with a … Read More

03 Mar '06

Rubber Republic helps generate election buzz

As part of a national drive to increase electoral registration amongst young people, Rubber Republic have launched “elejumper”.

Backed by the Electoral Commission and the London Borough of Lambeth, elejumper is an addictive viral game involving an elephant on jet-propelled … Read More

09 Jan '06

Rubber Republic monkeys make it to the BBC front page

It’s Chimp week — so the BBC are featuring our Chimp Challenge on their front page. Play (and learn) with monkeys here

Read More

05 Jan '06

Marketing to Teens: games lead the way

eMarketer have a great article about reaching 12-21 year olds with gaming.

Great statistics include:

  • 90% of 12-21 year olds who own ‘entertainment-related electronic products’ own a gaming device.
  • 75% of them play online and offline games on … Read More