17 Nov '09

How Paranormal Activity re-wrote the movie marketing rules

How do you build anticipation around a horror movie made on a shoestring budget with next to no marketing budget?

In the cutthroat world of movie making, films live and die on back of their opening weekend gross at … Read More

16 Jul '09

G.I. JOE assets hit the web running.

Over the last few weeks, our film and game production departments have been in overdrive, putting together two assets for G.I.JOE: The Rise of Cobra for Paramount.

The first to release at the end of last week was the … Read More