26 Apr '10

Cog meme is still fresh as a daisy

This week’s NMA Viral Brand Chart reminded me that the cog meme which first came to prominence with the Honda Accord ‘Cog’ ad has got some serious legs.

Google’s new Chrome ad – which has gone straight in at 3 … Read More

11 Mar '10

Lessons in Shareability #2: OK Go have OK Gone.

So a few month’s ago, Chris blogged about the importance of shareability, using the example OK Go’s inability to set their videos free on the internet (EMI forbade making them embeddable).

This was a very good example of how content … Read More