Movie marketing

30 Nov '10

Taking social networking to a dark and seedy place?

Rogue Pictures, the distributors of Catfish, a big Sundance Film Festival hit this year, has come up with a marketing campaign that’s arguably more awesome than awesome itself.

Catfish is advertised as a real-life documentary, following New York-based photographer Nev … Read More

17 Nov '09

How Paranormal Activity re-wrote the movie marketing rules

How do you build anticipation around a horror movie made on a shoestring budget with next to no marketing budget?

In the cutthroat world of movie making, films live and die on back of their opening weekend gross at … Read More