Hello! We’re Rubber Republic.
We make shareable entertainment for those who want to engage an audience online.
We write, shoot and seed our work.
We differ from most agencies as our creative approach is audience-led rather than brand or product-focused. This is because we are acutely aware we are competing for attention on the social web against the very best the Internet and the global entertainment industry can offer.
Our mantra is to create work that’s remarkable – both in terms of standing out, and compelling our audience to remark on it, as conversation is what drives the social web. Our recent films have been viewed 22 million times and shared by well over a million referrals in the past 12 months: testament to the power of remarkable content.
We also run the Viral Ad Network, an online network of over 5000 sites that we can syndicate content through. And we have over ten years of experience outreaching to some of the most influential blogs, sites and content sharers on the internet.
If you’ve got a great product, movie, TV show or charity project that you think people are going to love we’ll help you work out how to connect with them, normally via some good honest fun.
We’ve been lucky enough to win the following awards for our work:
Cannes Gold Lion for best Online Video (2013)
Mashie award for Best Use of Real Time Marketing (2013)
Lovie Gold award for Branded Entertainment (2013)
Dadi awards (x 3) for Campaign which became viral, Use of video & Use of social media (2013)
D&AD “in book” 2013