November 7, 2006

Zango Finally Gets Stung

Zango, the prominent but highly manipulative viral site, has finally got it’s comeuppance. The site had became one of the world’s largest distributors of adware. It did this by using alluring but deceptive banner ads which encouraged users to download almost un-removable software so that they could view enticing video clips. The well known banners said “click here to see what happens next” and most commonly featured a guy about to jump under a bus.
Thankfully, they’ve had to pay $3m to the Federal Trade Commission for their underhand tactics. Tactics which have clearly been making them serious amounts of money in advertising revenues.