July 23, 2009

Youtube Statistics widely available, raising the bar for accountability

Every client’s dream is to hit the 1 million views mark- and this is often seen as a primary measure of success. All films on Youtube appear now to have more detailed statistics which show far more about where those views come from (which were previously hidden from the general public and viewable only via the ‘insight’ feature for signed-in members) I only spotted this today, so it must be new.

The picture below shows stats available to all- a graph of traffic growth, key referrers and geographic data on where the film has been seen. So next time your film promoting your Thetford taxi firm has had more views than there are people in Norfolk, we’ll all be able to see it was actually watched by the entire population of Venezuela…. Click under any film on “Statistics and Data”