May 19, 2011

YouTube optimisation and Social Video SEO tips

Increasing the findability and clickability of your YouTube video is particularly important given that there’s an estimated 24 hours of video is uploaded to YouTube every minute. The bottom line is that if you don’t make an effort to get your video seen, then it won’t be seen.
So, how can you make sure that your video is included in the 46 years of video that’s watched everyday on YouTube? There’s two things:

  • Active seeding: this is the classic *video linking* and sharing with other blogs, to make sure your video is seen in as many places as possible. You can do this manually, or automatically using a seeding service like the Viral Ad Network.
  • Passive seeding: by this I mean *YouTube SEO* – i.e. optimising your video, so that it is more likely to be found. YouTube optimisation is a fairly easy thing to do, however people are often pretty lazy when it comes to setting up their YouTube clip and forget that getting it right is the difference between your video going viral and getting lost in the YouTube jungle.

Me and my colleagues at the Viral Ad Network have put together 8 key tips on how best to optimise / set-up your video, which are in the slideshare below. We also wrote an extended version of this in video SEO blog post.