YouTube, the leading online video hub, announced last week that a hundred million videos are being watched per day on their site. Estimates suggest that this accounts for 60% of all video watched online and that it accounts for a whopping 29% of the US multimedia entertainment market.
Not surprisingly, the massively popular MySpace is nipping at YouTube’s heels with a 19% share of the online video market. Whilst the video portals of Yahoo!, MSN, Google and AOL only take 3-5% slices of the market each.
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