NBC Universal: Christmas Gifts

To celebrate the launch of NBC Universal's Christmas24, we thought it would be in the Christmas spirit to give commuters some free presents… the twist was that they then needed to give those gifts to a total stranger nearby in the station.

Highlights

Gained a whopping 32 million views and 430k shares

Shared by The Huffington Post, The Daily Mail, The Metro and many more

We had absolutely no idea how people would react (and we did happen on a couple of Scrooges), but the genuine surprise and reactions of both the givers and recipients helped make this the most organically viewed film we have ever made.

The film delivered NBC Universal over 31 million organic views and a load of very positive PR coverage in December.