NBC Universal: Christmas Gifts
To celebrate the launch of NBC Universal's Christmas24, we thought it would be in the Christmas spirit to give commuters some free presents… the twist was that they then needed to give those gifts to a total stranger nearby in the station.
Gained a whopping 32 million views and 430k shares
Shared by The Huffington Post, The Daily Mail, The Metro and many more
We had absolutely no idea how people would react (and we did happen on a couple of Scrooges), but the genuine surprise and reactions of both the givers and recipients helped make this the most organically viewed film we have ever made.
The film delivered NBC Universal over 31 million organic views and a load of very positive PR coverage in December.