Make My Money Matter: Social Films
To support Richard Curtis' pension campaign, we tested a smorgasboard of message films to ask pension holders to investigate their pension and bring it in line with their ethics.
Over 300k views in the first 24 hours
Shared by Gary Lineker, Tim Minchin, Fearne Cotton and more
The aim was to highlight the shocking proportion of UK pensions invested against their owner’s values. Resulting in cancer nurses unwittingly investing in tobacco, vegans funding factory farming and climate activists fuelling the oil industry.
The campaign asks pension holders to investigate their pension and bring it in line with their ethics. Combining dynamic snappy copy with a little humour, we gave the message to life in a manner suitable for social feeds.