eBay: Pride
To celebrate Pride - we teamed up with eBay and a team of creative peeps from the LGBTQ+ community to transform one of the most iconic 'macho' status symbols - a 1968 Ford Mustang - into a dazzling unicorn.
Highlights
Gained over 2.9 million views and 6.9k shares
Shared by AOL, Drive Tribe, May Inspire, Cars and Life, Mustang Maniac
The float got an amazing reception from the crowd on the day of the parade which was particularly special for Karen’s mum who came along for the ride at her first ever Pride. And the comments on our videos further endorsed the support for this fabulous project.
After the event, we put the car up for auction – with all proceeds going to eBay UK’s partner charity The Albert Kennedy Trust (which supports young LGBT 16-25 year olds who have been made homeless or are living in hostile environments).