Starring professional plus-size models Tess Holliday and Bishamber Das amongst a formidable line-up of remarkable ladies, our ‘Reset the Rules’ series of films were hugely successful in helping eBay enter a new market category with their new Curve hub.
Gained over 2.2 million views with a 90% completion rate
The films won the award for the best global campaign by eBay in 2019
This wasn’t just another brand jumping on a social issue. eBay understood that it was able offer a valuable service to those whom most retailers and mainstream media ignored. And that value cut both ways as the success of this launch enabled eBay to take a 29% market share of the ‘Plus Size’ online retail sector.
The films quickly attracted more than 100,000 organic views – and the campaign as a whole was hugely successful in helping eBay enter a new market category.