From the country that gave us the term ‘smorgasbord’ we have a major pick’n’mix viral served up by Volvo. Want a game? Great. Want a film? Fine. Want a funny app that will make you computer speak? Tuck in.
The campaign for the new C30 asks you to decide if you ‘love it’ or ‘hate it’ (hmm.. heard that one somewhere before) and to help you has a number of activities based on TV ads that they commisioned from different directors .
While creatively impressive, any visitor needs to concentrate- it is not always clear what you’re supposed to do but then if Volvo want people to engage with their brand for a period of time, they’ve certainly managed that.
Find out if you love it or hate it at www.volvocars.com/freewill