January 5, 2010

Up in the Air out of the bag

Over the last few weeks we’ve been promoting the film Up in The Air for our client MEC.

The film has a similar feel to “Lost In Translation” and is tipped to bag a hat-full of awards this year. Clooney plays a hard-nosed, commitment-phobic frequent flyer businessman who has some unique philosophies on life.

Our pan-European campaign is taking this film footage and other online assets to a wide audience and this week saw the release of a video player that hosts all pieces of footage together in a shareable, embeddable way- here’s a look at what it does: