June 8, 2007

Triumph viral is viral triumph

Factual documentary has taken its first steps online. A partnership between Digital media house E3 and viral specialists RubberRepublic has launched a ground breaking online documentary for iconic British motorbike marque Triumph.

The film, available to view on YouTube shows the ins and outs of production of the worlds largest motorbike, the Rocket III, allowing viewers to understand the machine, and shedding light on modern production methods.

The film is aimed at the niche audience of motorbike enthusiasts and is part of a new wave of long form content for brands.

In its first few hours, the film has gathered an impressive 32,000 views and is gathering plaudits in the comments below:

“Best birth of a bike vid ever…”

“The best viral marketing ever?!”

“Classic British humor, I love it!”