October 29, 2007

The world’s longest commercial

To promote their new non-stop service from Dubai to Sao Paulo, Emirates have filmed a guy called Fernando Ferreira talking about his home country – Brazil – non-stop for 14 hours and 40 minutes non-stop (the time it takes to fly from Dubai to Sao Paulo).

From the bits I’ve seen through YouTube, Fernando really manages to pull this off well – creating an amazingly engaging film + also a great promo for Emirates.

Check out the full campaign at

Or watch the condensed Fernando YouTube clip