March 1, 2012

The Pop -Tart Experiment

Last year our brothers and sisters at VAN made content sharing go all IRL to bring you the Ice Cream Crawl, delivering delicious ice creams to some of our favourite agencies in London and Bristol.

This year, they’re taking to the streets again to dole out Nyan cat approved Pop-Tarts!

I haven’t had a Pop-Tart in over 15 years, so when I spied a few prototypes on a colleague’s desk, I decided to investigate further. If you’re out of practice, like I was, you might want to follow this handy guide.

Step 1: Find your Pop-Tarts

This was easy for me, as I’d spotted them on Mel’s desk a few days prior and had been plotting my stealthy approach ever since. Luckily she wasn’t in, so I snuck past the guards and pocketed a couple of the ‘Choctastic’s.

Step 2: Read the Instructions

I took a picture of the instructions, but didn’t bother reading them. As you can see from the picture below, there’s a heavy dose of red writing and “ZOMG! DANGER” which always makes me switch off instantly.


After slotting my Pop-Tarts in the toaster, (pfft! How hard can it be?!) I idly pottered around our kitchen area looking for someone to annoy, when I found the Pop-Tart box catching my eye. Suddenly the warnings seemed more important. I glanced at the box, then back to the toaster and panicked. I’d decided to toast the Pop-Tarts on the highest setting, foolishly believing that I should “go big, or go home!”and confronted with the possibility of a nuclear explosion decided to intervene and turn the dial down.

Step 4: Enjoy

After you’ve toasted your Pop-Tarts, feel free to present them in whatever style you’re accustomed to. Personally I decided to dress the plate like so:

The verdict

Molten hot in the centre, slightly burned on the outside, and delicious.