August 25, 2006

The latest round of social network land-grabbing

Facebook, the UK’s teen based social networking site has just signed a deal with Microsoft. Microsoft will supply banner ads and sponsored links to Facebook using their adCenter technology, which was launched in May, as a rival to Google’s AdWords and Yahoo’s Overture PPC advertising systems. The cost of the deal is undisclosed at this point in time but the payments are expected to run through till mid-2009. The amount is bound to be considerably less than the $900m deal that Google struck with Facebook’s rival MySpace – MySpace boasts 100m registered users whilst Facebook has a much smaller 9m