January 30, 2007

The joy of the jingle

There’s definitely a really thin line between genius creative and utter sh*t when it comes to viral, and this great new ad from the US proves it – check it here.
In the past I’ve always questioned whether DR TV and radio jingle creative was creative at all, however in the last few months I’ve really been warming to joys of these cheesy addictive ditties and think that they can be a really effective viral tool. One great example is from a US marketing company called Buddy Lube, who’ve created their own company tune that’s certainly got me talking and is slowly on its way to going viral. To check the Buddy Lube genius, click here