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October 6, 2009

The Guardian’s Ben Child talks ‘Film 2.0’ with Rubber Republic

In this interview we discuss with Ben:

– How he feels film marketing has evolved in the social media space
– His thoughts on what makes for good ‘viral’ film content and who’s been doing it cleverly
– What irritates him as an ‘influencer’ being contacted for film marketing
– What delights him as an ‘influencer’ being contacted for film marketing
– What (films) he’s looking forward to next year

Ben Child – Rubber Interview from Rubber Republic on Vimeo.