January 29, 2010

The Bell Curve of Insanity

So following on my conversation with the Devil on my Brand Republic Blog, I’ve modelled sane vs insane blog postings and comments derived from a viral campaign (or in fact anything that remotely generates conversation). I’ve called this the “Bell Curve of insanity” as I reckon the sane vs insane ratio of blog comments about a viral follows a normal distribution model . . .

Bell Curve of insanity

And if you missed the inspiration for this modeling, check out “the insane” Devil Worshipping comment one our campaigns recently inspired . . .

The Devil's agency