So following on my conversation with the Devil on my Brand Republic Blog, I’ve modelled sane vs insane blog postings and comments derived from a viral campaign (or in fact anything that remotely generates conversation). I’ve called this the “Bell Curve of insanity” as I reckon the sane vs insane ratio of blog comments about a viral follows a normal distribution model . . .
And if you missed the inspiration for this modeling, check out “the insane” Devil Worshipping comment one our campaigns recently inspired . . .