January 20, 2009

T-Mobile dance off

This dance off video for T-Mobile, by Saatchi and Saatchi, isn’t that original or new – but for sheer scale and joy – you can’t fault it. Made me smile – especially as it escalated to the point where pretty much everyone on the concourse was joining in. Took some planning I’m sure! Liked that it was shot on camcorders. Added to the sense of spontaneity, despite us all knowing that it wasn’t really! It still opens a door into a little part of your brain in which commuters regularly have a little communal dance of a morning. I wonder if Toyota ever do this type of thing in their morning workouts?

Posted by Matt G