Statistical breakdown of online shared content

These stats are based on the only comprehensive survey that has been conducted on viral/shared media. Although the survey was conducted in the US and the results may be slightly different from the UK market, they still reflect universal trends and give us a good overview of the viral landscape.

Frequency that internet users share content

Daily or most days
23%

Several times a week
23%

About once a week
15%

Several times a month
11%

Several times a year
15%

Never
11%

Number of people with whom internet users share content

1 to 3
41%

4 to 6
34%

7 to 9
13%

10 to 20
9%

20 +
3%

Likelihood that internet users will share branded vs. non-branded content

More
12%

Slightly more
31%

Slightly less
35%

Less
17%

Will not share
5%

Impact of brand sponsorship on whether internet users will share content

Positive
19%

None
74%

Negative
7%

Interestingly, the study found that the most likely person to share content – and to share it widely – is a female in her thirties to early forties. Plus, 64% of females share content at least once a week versus 58% of males.

The study also found that education is only a slight influence, with 64% of those without higher education sharing weekly versus 61% with degrees. Marital status, the presence of children, and household income prove not to be factors, neither is the length of time someone has been using the Internet.