These stats are based on the only comprehensive survey that has been conducted on viral/shared media. Although the survey was conducted in the US and the results may be slightly different from the UK market, they still reflect universal trends and give us a good overview of the viral landscape.
Frequency that internet users share content
Daily or most days
Several times a week
About once a week
Several times a month
Several times a year
Number of people with whom internet users share content
1 to 3
4 to 6
7 to 9
10 to 20
Likelihood that internet users will share branded vs. non-branded content
Will not share
Impact of brand sponsorship on whether internet users will share content
Interestingly, the study found that the most likely person to share content – and to share it widely – is a female in her thirties to early forties. Plus, 64% of females share content at least once a week versus 58% of males.
The study also found that education is only a slight influence, with 64% of those without higher education sharing weekly versus 61% with degrees. Marital status, the presence of children, and household income prove not to be factors, neither is the length of time someone has been using the Internet.