February 2, 2010

#1- The importance of shareability in viral advertising

We’ve worked on a lot of viral and social media ad campaigns in our time, and one re-occuring factor of whether a campaign’s going to be a viral scorcher or not is the shareability of the campaign’s social object(s).

What’s that mean? Well, you best check out our quick 6-slideshare below inspired by a recent campaign for the BBC and OK Go’s latest music vid – but basically shareability is down to how easy it is to share a social object (viral clip / game / app / widget) across different social sites. With the growing importance of platforms like Facebook and Twitter, you can’t ignore shareability.