October 30, 2007

Sex sells

It’s not new insight, but it’s true insight – sex sells, and definitely sells when it comes to viral.

Why do I mention this?

Well, because a viral for MTV our sister agency Rubberductions worked on with Ogilvy has just tipped over 400k views. There’s nothing startling about those kinds of numbers, however with little seeding budget the campaign’s sailed along getting serious amounts eyeballs of the back of the free social media gravy-train – the gravy-train that all brands want to jump on . . .

The Joy of Non-Sex is worth a view