Saatchi and Saatchi have put together a genius buzz campaign to promote Mallorca. The campaign, dubbed “The battle of the surfaces”is based around a tennis match at Palma Arena in which tennis stars Rafael Nadal, the “king of clay”, and Roger Federer, the “king of grass”, will battle it out on a half-clay, half-grass court.
A truly great idea, and so far amazingly executed with partnerships from sports management company IMG and spanish television network Antena 3.
Check out the site covering the event at www.battleofsurfaces.com
Posted By
ChrisQ