April 18, 2007

Saatchi tennis buzz

Saatchi and Saatchi have put together a genius buzz campaign to promote Mallorca. The campaign, dubbed “The battle of the surfaces”is based around a tennis match at Palma Arena in which tennis stars Rafael Nadal, the “king of clay”, and Roger Federer, the “king of grass”, will battle it out on a half-clay, half-grass court.

A truly great idea, and so far amazingly executed with partnerships from sports management company IMG and spanish television network Antena 3.

Check out the site covering the event at