Viral specialist agency Rubber Republic have been awarded JVC Europe’s UEFA Euro 2008(tm) football campaign after a competitive pitching process.
The campaign will launch in October 2007 and run during the qualifiers and through to the finals of the European Championships in June 2008.
JVC are the Official Partner of UEFA Euro 2008 ™, and the campaign will run across Europe in order to drive awareness of JVC’s official football website www.JVCfootball.com.
Bart Somsen of JVC commented “We’re pleased to be working with Rubber Republic on this campaign as they’ve got a strong track record in delivering great viral creative and intelligent seeding strategies.”
Chris Quigley, Managing Director of Rubber Republic, commented “JVC obviously have had a strong and long relationship with the football community with their official partnership of Euro 2008, and we’re excited to have the opportunity to strengthen this relationship further online with this campaign.”