August 1, 2019

Rubber Republic respond to the climate emergency

“If you want to take the island, burn the rubber dinghies”

So we all got the memo. 📩
The one about the world being on fire and yet everyone’s still in denial? 🔥
Which made us wonder: what exactly were we doing about it? 🤔
And we came to the conclusion: Not enough.
So we’re rebuilding our business model from the ground up.

Rubber Republic was founded to create things we felt people would want to engage with.
We have taken great care to respect our audiences and work with a social conscience.
Our best work reflects this, focussing on issues people give a shit about.
We’ve taken our footprint very seriously too, and we were thrilled to get BCorp certified a couple of years ago.
But in the current climate this all now feels too passive. The time has come to commit to reframing how we all could live / consume / behave.

The immediate changes include:

  • YES to work that positively & genuinely contributes: Environmentally. Socially. Culturally.
    We will not take on any work or clients that do not move the needle in the right direction.
  • YES to emotion & humour: These will continue to be at the heart of everything we do. Emotion is powerfully liberating, and laughter is a medicine. Where facts have failed, we need to help people feel the need to change.
  • YES to radical collaboration: We will need to work with new people and skillsets in innovative ways. We have already started to do this and you can check out the expanded Rubber network here.
  • YES to pushing ourselves: We don’t know all of the answers, but we believe we have to get out of our comfort zones to find them.
    • YES to a radical new salary structure: During this transition, we will work on a new fee model on a project-by-project basis, to allow us to create bolder more dynamic work fast.
    • NO unnecessary overheads: LESS BLING MORE ZING 😉

    These new creative approaches will almost certainly require us to think beyond social video and film (although that will still be our core offering) and we will continue to apply nearly two decades of award-winning creative mischief to make great ideas come to life.

    So while the climatic, political and social forecasts might seem terrifying, we couldn’t be more excited.

    After all, if a nimble, creatively-driven company like Rubber Republic cannot try to make the necessary changes, how can we demand the same from everyone else?

    We’d be stoked if you’d like to join us, wish us luck or just curiously observe from the side-lines to see where this adventure takes us.

    Here’s to the future ♥️