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March 3, 2006

Rubber Republic helps generate election buzz

As part of a national drive to increase electoral registration amongst young people, Rubber Republic have launched “elejumper”.

Backed by the Electoral Commission and the London Borough of Lambeth, elejumper is an addictive viral game involving an elephant on jet-propelled roller-skates, designed to create a buzz and drive traffic to a new service called Election Alarm Clock