Last Thursday, Rubber Republic MD Chris Quigley gave a presentation for the viral marketing session of AdTech 2006. His presentation provided insights into a number of different areas of viral marketing, including: the real viral effect, the impact of seeding and target viral campaigns.
Chris presented alongside Kim Moller from Bang and Olufsen who talked about his new concept of “chatvertising”, and Fergus Hampton from Milward Brown Precis, who talked about the importance of influencers in igniting virality.
To download Chris’ presentation, visit the strategy section of ViralManager.
To check out comment and debate on the presentation, check out ViralMeister