September 28, 2007

Rubber push BBC Electric Proms

It’s been pretty crazy at Rubber Towers over the last few months, helping push out virals for brands and agencies across the UK.

Our latest viral seeding campaign is for the BBC’s Electric Proms – which takes place in Camden in late October.

The campaign is based around two viral activities, and has been masterminded by the guys at Fallon, together with the digital gurus from their sister agency Hyper Happen.

To check out the first in the series, visit:

The strategy behind the campaign is to target core music-fans of the 80 different bands performing at the event + also reach across the wider music loving community at the same time.

Bands performing at the Electric Proms include Paul McCartney, Sean Lennon, Sigur Ros, Ben Westbeech, the Kaiser Chiefs and Jamie Cullum – so a really eclectic line up.