February 6, 2008

Rubber creates first ever viral library (maybe)

As you may (or may not) know, we’re a pretty learn-ed lot at Rubber Towers. To match our brainy and bespectacled appearance we’ve decided to launch our very own library – what we’ve rather imaginatively called the Rubber Library (see what we’ve done there?!).

To share the Rubber book love with the world, we’ve sent a whole range of books to industry friends to get them thinking and inspired. The initial selection we’ve chosen are 3: the Tipping Point (an obvious choice), the Long Tail, and the Google Story.

The interesting (and relevant) thing about the Rubber Library concept is that it’s designed to be viral, in that we encourage to people to share the books (and ideas) with others once they’ve finished. And the idea already seems to be working, with people reporting back to Rubber Towers to tell us that they’re already inspired to spread and share . . .