We’ve banked with Triodos for years and more recently started to create a range of film assets for them, including the above spokesperson film with Lily Cole, and other messaging based films below.
Triodos are the only real option in the UK if you want to make sure the money in your bank is not being lent to the oil industry, the arms trade, the tobacco industry or any other number of organisations who’s success and growth you probably don’t want or need to be aiding. Which is why we were hugely excited to, in partnership with Greenhouse PR, create their online video Triodos UK.
Do you know what your bank does with your money? We challenged a group of inspiring campaigners and environmentalists – including Bruce Parry, @Mary Portas and Natalie Fee – to demonstrate the great banking gamble.https://www.triodos.co.uk/change-your-bank
Posted by Triodos Bank UK on Thursday, September 26, 2019
This is part of a suite of films created at Seed Festival demonstrating how ethical banking works using this simple fairground game and working with influential sustainability advocates. The film did well in a number of different guises and lengths online, including being shared by the advocates in the film, and the game has gone on to be used at events around the country helping engage people with Triodos message and offering.
We made a set of four messaging films targeting different audiences on social media to find what aspect of Triodos’ offering grabs people’s attention the most. As attitudes are shifting so fast in this sector, sometimes a little experimentation can help inform other areas of our strategy and creative.
Money makes the world go round as they say. What do you want your money to be doing?
We doubled the engagement rate to previous Triodos online video.