Top Eleven : Jose and Josie

New Manchester United boss Jose Mourinho in epic prank on YouTube channel Football Daily proves he is also on top of Euro 2016. The Metro

The Fun Stuff

We pranked the YouTube football channel into thinking they were presenting a livestreamed show at the YouTube Creator Studios for the Euro 2016 Championships …and then sent in ‘Josie’ the know-it-all cleaner who took the lads to school when it came to stats and facts, all be it with a little help from The Special One.

This film was a lot of fun to make and its subsequent success was helped when we launched the campaign the same week José was appointed as new manager of Manchester United!

The Serious Bit

Top Eleven is one of the most successful mobile games in which the player becomes an elite football manager. It is consistently in the App Store and Google Play most popular downloads.

This film was our first collaboration with Google Zoo who had advised Top Eleven (Nordeus) to use social video to help them retarget advertising of the Top Eleven football manager game. This strategy proved so successful that it resulted in more than 1 million downloads of Top Eleven over the summer and won a bunch of awards including a Lovie and a Webby finalist.

The Stats

  • 7.5 Million Views
  • 313:1 Share Ratio

The Media

Lovie Awards Winner 2016