A grass roots journey to create the ultimate cup of coffee
We sent Taylors resident coffee expert Dom Dwight on a trip to create the Ultimate Cup of Coffee (ever). Covering 13,000 miles in 4 days Dom picked beans from a perfectly in season single coffee farm in Uganda, subjected them to the highest altitude roast ever, (using a brand new digitally controlled roaster) fetched the worlds happiest milk from pampered cows hand milked on the farm George Harrison donated to the Hare Krishnas and brewed them together with ultra-pure water from Finland, back at Taylors base in Harrogate.
The resulting brew was taken out to an unsuspecting public on the Harrogate High Street. This film documents this amazing journey.
As one of the first pieces of social content for Taylors Coffee brand, the film reached a large audience gaining 232k views and a high view to share ratio across the campaign.
We accompanied “The Ultimate Cup” film with a series of branded content films offering helpful tips on coffee making from the super knowledgeable chaps at Taylors of Harrogate.