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Heineken : The Jonah Lomu Machine

Jonah Lomu leaves Dublin pub flabbergasted TVNZ

The Fun Stuff

In the run up to the Rugby World Cup, Heineken wanted to celebrate their sponsorship of the tournament. We directed this spot for the Heineken Ireland through our friends at Rattle in Dublin (for agency Rothco). On top of that – the man himself was a real gent πŸ˜‰

The Serious Bit

The film received an overwhelming response from fans, over 10 million views, and it won a Mashie award.

The Stats

  • 10 Million Views
  • 65k Shares
  • 154:1 Share Ratio

The Media