Taylors Teas : Grand Beedapest Hotel

Unbeeeelievable, an inspired-luxury hotel for bees Greenpeace

The Fun Stuff

How important are bees? Taylors of Harrogate are in no doubt. Without bees, there would be no pollination. Without pollination, no fruit. And without fruit there would definitely be no fruit tea. So it made sense to centre our campaign on one of nature’s heroes: the humble bee.

This resonated very strongly with other efforts to remind the social internet not to take bees for granted. Add a homage to Wes Anderson and discrete nods to Queen ‘B’ herself and there was much for the internets to love about our Grand Beedapest Hotel.

The Serious Bit

Sustainability including the future of the bee population is an existential concern to Taylors of Harrogate.

Our film and wider campaign (which included sampling, PR and a microsite) were fantastically received. As well as racking up over 2.2 million views and a great range of press coverage, we were also delighted to see endorsements and positive feedback from heavyweight environmental campaigners including Greenpeace.

The Stats

  • 2.2 Million Views
  • 96:1 Share Ratio

The Media