Stand Up To Cancer : YouTube Livestream

A 4 hour charity live stream featuring the UK's top YouTube talent

The Fun Stuff

‘SU2C’ was a 4hr continuous livestream featuring some of the biggest names of YouTube UK, to mark the start of Cancer Research’s ‘Stand Up To Cancer’ month in September.

We had to co-ordinate the organised chaos of a live studio environment while ensuring that some very serious messaging and calls to action were clearly communicated to the viewers.

On a tight budget we totally transformed the awesome YouTube Creator Space, Kings Cross into a riot of orange; and then let 60+ YouTubers loose to do their thing across 4x themed hours – Food, Lifestyle, Gaming & Comedy.

The YouTube contributors included Joe Suggs; Zoella; The Topless Baker; Alfie Deyes; Scola Dondo; Nikki & Sammi; Ollie White; Tom Scott; Mavric Wolves; The Food Busker and LD Shadow Lady.

The Serious Bit

A fun project with a serious cause, SU2C’s purpose is to inspire optimism and encourage action to help defeat cancer. But to engage a young audience demands entertainment.

Our challenge was to deliver the best Livestream Stand Up 2 Cancer had delivered to date; and do so on a fraction of their previous budgets. Despite this 2017’s SU2C boasted:

  • Highest viewing figures in Livestream yet
  • Feedback from participating YouTubers saying it was the best organised & most fun ’SU2C’ so far

The Video

You can view the full live stream here:

The Stats

  • 39:1 Share Ratio

The Media