The aim was to highlight the shocking proportion of UK pensions invested against their owner’s values. Resulting in cancer nurses unwittingly investing in tobacco, vegans funding factory farming and climate activists fuelling the oil industry.
The campaign asks pension holders to investigate their pension and bring it in line with their ethics. Combining dynamic snappy copy with a little humour, we gave the message to life in a manner suitable for social feeds.
This resulted in over 300k views in the first 24 hours and retweets from Gary Linekar, Cerys Matthews, David Walliams, Tim Minchin, Ross Noble, Caitlin Moran, Fearne Cotton and David Mitchell.
What if your pension invested in healthcare, not tobacco? Clean energy, not weapons? It’s time for #PensionsWithIntention
Posted by Make My Money Matter on Friday, 3 July 2020
Your pension is powerful. Moving your money to a more sustainable option can be 27 times more effective at reducing your carbon footprint than giving up flying and becoming a vegan… Combined! Visit http://makemymoneymatter.co.uk/sign-the-petition/ to find out more.
Posted by Make My Money Matter on Tuesday, 30 June 2020