Peugeot : Let Your Body Drive

No.2 Most Viewed Ad by UK users on YouTube 2012 YouTube

The Fun Stuff

The launch of the Peugeot 208 was extremely important for the French car manuafcturer and they were very keen to engage with younger drivers. Inspired by the global strapline ‘Let Your Body Drive’, Pete Tong sourced a track destined to become a summer anthem by the (then!) emerging artists ‘Rudimental’ and we worked with YouTube phenomenon Non_Stop to create ‘The Body Drive’ – a jaw-dropping display of body-popping and locking which remains the most viewed video we have made.

The Serious Bit

The film gained over 10.5 million views, almost all of them organic. The song went on to be a chart smash with the video gaining more views than the official music video (despite the fact that video was a cracker).

The Stats

  • 10.5 Million Views
  • 70:1 Share Ratio

The Media