Best Brand Video of 2010 TheNextWeb
Real or Fake? That is the question that divided the web in 2010 as over 10 million viewers watched our video and chose their side.
Filmed in an hour during the lunch break of a TV commercial in Switzerland, this trick was subsequently attempted on breakfast TV in 12 countries and broadcast on news and TV shows in over 30, leading to an astronomical amount of attention for Gillette and their ambassador.