Gillette : Federer Trick Shot

Best Brand Video of 2010 TheNextWeb

The Fun Stuff

Real or Fake? That is the question that divided the web in 2010 as over 10 million viewers watched our video and chose their side.

The Serious Bit

Filmed in an hour during the lunch break of a TV commercial in Switzerland, this trick was subsequently attempted on breakfast TV in 12 countries and broadcast on news and TV shows in over 30, leading to an astronomical amount of attention for Gillette and their ambassador.

The Stats

  • 10.1 Million Views
  • 19:1 Share Ratio

The Media