A STAR WARS SURPRISE THEY’LL NEVER FORGET…You won't believe what Colin furze has built with eBay this time. He’s only gone and made a life-size X-34 Landspeeder and given Star Wars superfans a day they’ll never forget ahead of #StarWars #RiseOfSkywalker, in cinemas Thursday 19 December. Shop Star Wars now: http://from.ebay.co.uk/StarWars19
Posted by eBay.co.uk on Thursday, December 5, 2019
Partnering with eBay, Disney and Children in Need, we created one project that worked across multiple channels, from TV, through social, to organic influencer led content. Not only did this project reach many millions, but building on the money raising element of our previous Star Wars projects, it raised £50,000 for charity.
To celebrate the release of the final film in the Star Wars saga, “The Rise of Skywalker”, we followed up our previous Star Wars x Colin Furze projects by going back to the start and building an ambitious replica of Luke’s X-34 Landspeeder.
As with the AT-ACT and TIE Silencer, Colin sourced all the materials from eBay. We then surprised a father and son who are die-hard Star Wars superfans giving them a day they will never forget and a chance to ride in this incredible life-sized replica.
As well as multiple length and format of tailored social content for both eBay and Disney’s Facebook, Instagram, YouTube and Twitter activity, Colin also released films on his 8.5 million subscriber YouTube channel detailing how the craft was built, and showcasing the result to his fans.
Press was gained in the Daily Mail, Entertainment Weekly and BBC News.
Expanding on previous fundraising efforts from our Star Wars project, the Landspeeder was also featured on BBC’s Children in Need and auctioned off on eBay after the show to raise £50,000 for the charity.