Currys PC World : Rugby vs Science

Watch Lee Dainton take some big hits from Wales & British Lions legend Adam Jones... all in the name of science.

The Fun Stuff

Curry’s PC World wanted to celebrate Rugby in the run up to the Rugby World Cup – and highlight the incredible detail of their 4K TVs.

We collaborated with the brilliant Welsh Prop Adam Jones, and ex-Dirty Sanchez star Lee Dainton to create Rugby vs Science. An incredibly scientific look at the big hits of Rugby 😉

The Serious Bit

The film was for use on Currys PC World’s Facebook and YouTube channels where it garnered over 1.1 million views as well as huge positive sentiment.

The Stats

  • 1.1 Million Views
  • 550:1 Share Ratio