Business For Nature : Countdown to COP15

Connecting the world’s biggest businesses with Heads of State to supercharge a nature-positive economy.

We cut through the noise and delivered a suite of attention-grabbing social content communicating the call from 330+ businesses (including IKEA, Nestle, Aviva and Sony and a combined revenue of $1.5 trillion) to governments to halt and reverse biodiversity loss at COP15. 

The films smashed our expectations and are still being shared worldwide by influential business people and organisations operating in a wide range of industries. 

How did we do it? Our approach consisted of an innovative non-branded campaign video designed for all businesses to share and a bold hero film that aims to recruit even more leading businesses to the cause. 

The Stats

  • Tweeted by Climate & Nature Action Lead at Salesforce
  • Part of an evolving strand of work helping imagine and visualise positive futures
  • Carbon Neutral Film

Check out the short film here: