Connecting the world’s biggest businesses with Heads of State to supercharge a nature-positive economy.
We cut through the noise and delivered a suite of attention-grabbing social content communicating the call from 330+ businesses (including IKEA, Nestle, Aviva and Sony and a combined revenue of $1.5 trillion) to governments to halt and reverse biodiversity loss at COP15.
The films smashed our expectations and are still being shared worldwide by influential business people and organisations operating in a wide range of industries.
How did we do it? Our approach consisted of an innovative non-branded campaign video designed for all businesses to share and a bold hero film that aims to recruit even more leading businesses to the cause.
Check out the short film here:
🚨 BREAKING: Today @Salesforce stands with over 330 companies calling for mandatory assessment and disclosure on nature to be included in the #COP15 biodiversity framework.
Voluntary action is not enough. #MakeItMandatory for all.https://t.co/ssgnx3r1ab @Benioff #ClimateAction pic.twitter.com/JzjTcod7sO
— Tim Christophersen (@TimChristo) October 26, 2022
