June 20, 2007

Polaroid tennis

Earlier this week we launched our latest campaign for Polaroid Sunglasses in conjunction with marketing agency Marketing Zone.

Full credit to the team at Marketing Zone and Polaroid for letting us do what we did with the campaign, but the results I think you’ll agree are both stunning and impressive.

The campaign is called “Polaroid Labs” and can be found at

The objective of the campaign was to communicate and raise awareness of the benefits of Polaroid’s polarized sunglasses – and so the obvious creative solution was to chuck a bunch of random stuff (cakes, jelly, kittens and water balloons) at a model and film it in slow-motion.

The results are undoubtedly! + what was made more fun, was the fact that both me and Kirk got to launch the various objects at the model – our job can really suck sometimes!