May 2, 2008

Opinion Tracker buzz

We’ve been helping our sister agency Delib launched a new online opinion research service called Opinion Tracker .

To launch Opinion Tracker we thought it would be a good idea to run an initial trial of the service alongside the London Mayoral elections, and track the levels of online buzz and public sentiment of each of the main candidates.

Opinion Tracker’s findings have been fascinating, especially the trends we’ve uncovered – our favorite being “Tube-Stepping” , a kinda mix between old school door-stepping and happy slapping.

Check out our final election analysis here